10 SEO Techniques that are Wasting Your Precious Time
We should be aware that the SEO market is continually evolving. This is enabled by the way search engines are updating how they work. Should you ever find yourself using the following SEO techniques know that you are wasting your time.
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Back then, article spinning was regarded highly among digital marketers whereby website owners invested tons of resources in tools to automate this process. Content writers would employ unique syntax that the spinning programs required.
If you are still in this business, you need to stop immediately. Article spinning rarely provides any value as it only offers thin content that can land you in trouble with Google. The technique is outdated.
Spammy guest blogging
This is a promotional technique of submitting articles to directories to build both backlinks and traffic. It is popular among the old school SEO.
There are arising factors that completely counter this tactic. Many article directories have become more conscious of the way webmasters used to abuse their services for personal benefits, switching over to nofollow links, cutting out the possibility of building backlinks from such submissions.
Additionally, Google started knocking out most directories’ content out of their SERPs in the effort of updating Panda. This minimized the amount of traffic flow webmasters using this strategy were able to receive. It no longer offers any benefit, and it should be dropped immediately.
Many website owners have gained from this technique to emerge top in SERPs. The bad news, however, is that Google’s algorithm updates have come out clear that this search engine will soon devalue and stamp out the many worthless links that have enabled most unworthy sites to gain top ranks in SERPs.
It is very tempting to take the easy road instead of patiently chasing after a few legit opportunities that can help you build links for your site. Do not allow yourself to be seduced. Utilizing this tactic is like placing all your eggs in one unstable basket that will result into disappointment when your site gets penalized, and your links get devalued.
Monitoring your traffic every day
Numbers are everything as they provide useful metrics to measure how your content is performing. If done excessively, however, it can suck you into a rabbit hole that will lead to the obsessive checking of all the visitors coming into and going out of your site.
While it limits your time to spend on other meaningful marketing activities, this activity does not provide any useful information for your campaigns so that you can gain more traffic. It is possible to get a good number of visitors to your site but if you don’t engage them actively this will not improve your leads or sales.
To conquer this, look at traffic from a trend perspective. Doing things right will increase your numbers and vice versa. From these trends, you can know what you are doing well and where you’re going wrong. Serpbook.com will come in handy when tracking and monitoring your traffic trends.
Keyword heavy content
Keyword spamming is old news. Unlike the past where SEOs gloated highly about keyword density as being everything, present times demand quality and context over the keyword. Spending hours on automated tools to measure and estimate keyword densities to rewrite content is an ill-fated attempt that you shouldn’t waste your time on.
Given that this strategy has no merit on ranking nowadays, the ideal situation is not only for you to use target keywords in certain places but also creating natural-sounding content.
Obsessive checking of rankings
Gaining high rankings in search engines’ natural search results is everyone’s dream and also the primary objective. However, if most of your time is spent checking your current search rankings, then it is better to invest that time in killer strategies that can make the difference you desire.
High search placements are just part of your overall site’s success. The other bit is to convert the traffic from these rankings into sales or leads. Checking your rankings periodically is recommended for the general purpose of determining the outcome of your marketing efforts.
Modeling your site’s PageRank
This is simply designing your page in a way hoping that a random user will hit on your link by mistake and land on your page. In most cases, the information provided on the page might not be relevant to the needs of that user. Sometimes, it involves sneaking your links into sponsored and outgoing links on your site to help pull traffic.
This is not to say that you pull attention from using ‘nofollow’ tags. Failure to effectively handle the flow of such links to advertisers’ ads that link to your website can lead to penalties.
Many times, anchors texts with keywords are used to improve SEO. An optimized anchor is explained as an anchor text using keywords for which you desire to rank. In today’s world, you risk algorithmic penalization if misused. Safe ways of using anchors include using naked URLs, branded URLs, and long phrases.
As you know, link backs can profoundly impact on-site SEO ranking. This has to do with adding numerous links to your pages and site to bring traffic and improve your SEO ranking without backing them up with quality content.
To undo this behavior, a mix of valuable content and good marketing will earn you a good reputation on search engines to increase your rankings.
Most content on the internet isn’t worth the screen space it is on. Basically, it offers nothing new that can give insight. The truth is that it is the same story rewritten using slightly different wording.
This is a waste of time because it is not any special or relevant to anyone. Google also knows the difference. Instead, come up with quality and original content for your site.
These are old habits. They die hard as they say but there is room to improve. You need to find more productive techniques for your SEO.