One of the best ways of establishing trust and credibility in your niche is giving people the impression that your company is larger than it actually seems. Even if you operate on a small budget, you can invest in services and products that let you look and feel like you are running a corporation, even when you are just a small business.
Table of Contents
- 1 7 Ways To Give A Big Impression About Your Business While It’s Still Small
- 1.1 Acquire a Central Business Address
- 1.2 Use Larger Invoice Numbers
- 1.3 Invest In A Business Telephone Service
- 1.4 Avoid Formal Titles on Your Business Card
- 1.5 Focus on Your Website
- 1.6 Be a Creative Leader
- 1.7 Convert from Sole Proprietorship to Limited Liability Company
7 Ways To Give A Big Impression About Your Business While It’s Still Small
Acquire a Central Business Address
If you run your business from home, it can be difficult for you to list the address online.
Whether you decide to get a box from a local UPS store or pay for a virtual space within your city, you will possess a standard street address you will use to receive mails.
Many of such services also let you receive packages from UPS and FedEx so that you can have a precise definition of business and home purchases. Some services will scan your mail and later send it to you via email. This makes it easier for you to keep up with all packages being sent to you so that you must not go picking them physically every day.
Do you want to meet with your clients but are afraid they will see your simple home office? Most major cities have co-working buildings that rent out affordable meeting rooms. You can reserve a space for once-in-a-while client meetings or rent per week or monthly if you intend to use the space often.
Use Larger Invoice Numbers
If you are used to disbursing invoices and quotes to clients, it is advisable to start with higher numbers.
This will give your clients the impression that you have been in operation longer than you actually have and it builds buyer confidence and trust. Using small invoice numbers like 10 or 15 makes your customers feel like you just started operations a few days ago. And even if you started business less than a week ago, you do not want to showcase that image to your clients.
A majority of invoicing solutions like Quickbooks and PayPal let you select your starting invoice number, so you can easily keep things organized for your bookkeeping and accounting needs.
Invest In A Business Telephone Service
A PBX is an example of a telephone system that lets you switch calls between different lines while at the same time letting your employees share the same telephone system. Rather than spending several thousand dollars in physical PBX systems, you can opt for a cloud-based system that utilizes Voice Over Internet Protocol such as Skype.
Not only will you be in a position to select your own phone number or use an existing number but also be in a position to offer multiple extensions for purposes of extension-to-extension dialing in your company. With virtual PBX telephone system, you can have a toll-free number for your business and also have a virtual answering service that directs your customers to the appropriate departments to handle their complaints.
Avoid Formal Titles on Your Business Card
If you’re operating a sole-proprietorship, then you are the CEO of the business. What is not clear, however, is why a CEO would have to do everything in their business. Until the business grows to accommodate more contractors or employees, it is advisable not to use titles on your business cards and other forms of communication altogether.
Focus on Your Website
Your website acts as the face of your business and is always open all day and night. There are numerous ways through which you can create a good, professional looking website even when operating on a tight budget.
With lots of free platforms such as WordPress, you can invest several hundred dollars into a domain name, premium hosting, a good theme and have your website functional in just a few hours. Alternatively, you can hire a professional web designer to create a custom website for your business.
Regardless of the path you take, be sure to include crucial information like your business phone number, physical address, email address, hours of operation and a contact form so that potential clients will reach you easily.
If you deal with the sale of physical products and services, the best way to make your business look bigger is including the option for an online store. This is cheap and easy to implement with numerous solutions online. You just have to ensure that you are in possession of the tools required to ship and deliver orders on time.
Regarding the content on your website, it is advisable that you use plural language. This means that instead of using “I”, you should use words like “We”. Using “We” automatically creates the impression that you already have a larger team of employees working in your company.
Be a Creative Leader
A website and a simple logo are not enough to transform you into a thought leader in your industry or niche. It is for this reason that you must publish articles that portray your expertise in industry websites, trade magazines and on platforms like LinkedIn. You can even offer yourself as an industrial speaker in various conventions and forums. Even when your company is still small, you can easily build your reputation and brand to compete with companies that are way larger than yours.
Convert from Sole Proprietorship to Limited Liability Company
Although this might cost you a lot of money, there are numerous online legal assistance services that will help you with the transition. The procedures and laws required for this transition vary with states, but it is important to consider converting your sole proprietorship into an LLC. What’s best us that sole entrepreneurs can also benefit from a Limited Liability Company.
With a Limited Liability Company, you have the option to file taxes just like a corporation. This will prevent your business from being taxed through a personal tax return. Registering a Limited Liability Company needs little paperwork as compared to registering a C-Corporation or S-Corporation.
Within a Limited Liability Company’s operating agreement, you can draft rules that will help govern your business. If you are unable to craft rules, then you will use your state’s default laws.
In an LLC, all members are protected from liability hence you’re not personally liable for any debts or judgment against the company. As a result, if your business faces some financial or legal trouble, your creditors are not in a position of confiscating your personal property or assets.
Although it might seem deceptive, there is absolutely nothing wrong with putting a more prominent face before the world. As your business grows, you will employ more staff to deal with the workload, and therefore you will be ready for everything from the beginning.