Marketing in 2018 – It’s Time to Catch up

Are you a business owner that is still stuck in the digital dark ages? Unsure as to exactly what a social influencer is or completely at a loss as to what an AdWord even is? Don’t worry; we are here to get you up to speed with marketing in the present day.

If you are the owner of a small business still reliant on good ol’ word of mouth and the same tired out advert in the local newspaper, chances are that your results are stagnant or, worse, falling. That’s because while you are falling out of people’s conscious, your competition is busy engaging with customers at the touch of a button.

It’s not too late, however, to fight back in the digital age with technology constantly changing. What is relevant today might be outdated tomorrow, but first you need to know what is going on.

Online Marketing

What is online marketing? It’s a broad term that encompasses everything that a business does on the internet in order to get seen by potential customers. We all want traffic on our website, but we don’t just want any Tom, Dick and Harry landing on our page, especially if we are paying for them to click on our advert (more on that later), we want converting traffic.

Business owners often turn to digital agencies to assist with their online marketing campaigns, especially if they simply haven’t the time to learn a whole new skillset whilst keeping their affairs in order. If you visit – you will see some of the services that can be offered.

Social Media

You have heard about Facebook and Twitter, but what about Pinterest, Instagram, Snapchat and Periscope? Social channels grow in importance to businesses marketing campaigns every year, and it’s not enough to simply have a profile – it needs to be active, it needs to be engaging and it needs to be informative.

Tap into what your customers are talking about by engaging in their conversation. Do not try and force feed your business and services on social media, simply, they won’t want to follow you. Share relevant posts to your business, not just your latest offers.

Affiliate Marketing

Affiliate marketing is very popular amongst e-commerce platforms that may offer a small percentage of profit to bloggers and/or other uses that generate sales. Bloggers regularly sign up to affiliate marketing schemes, that place links in their content aimed at driving traffic through to the website – if a user then goes on to buy, the blogger then receives a small cut.

Amazon is one of the main users of affiliate marketing schemes and it has proven to be a success. Their outgoings are considerably lower than the profit that the advertisements generate, as well as generating huge amounts of exposure.


When you perform a search on Google, at the top of the page you will likely see a group of listings that signify ‘ad’. These are paid placements that have been created via Google’s AdWords programme with the sole intention of generating as much traffic as possible.

AdWords, or Pay Per Click (PPC) adverts, are highly popular amongst businesses looking for quick wins. Start-ups with little to no organic traffic will make use out of AdWords to generate exposure for popular and local search terms where they would usually be nowhere to be found. If your business has no search visibility, it might be worth researching how AdWords can work for you.


Finally, you have undoubtedly heard people talk about SEO, but what exactly is it? Search Engine Optimisation is a practice that is done to ensure that your website appears as high up search engines’, such as Google, Bing and Yahoo, results as possible.

Some mistakenly believe SEO consists exclusively of stuffing keywords into text, which simply isn’t true. SEO focuses on ensuring that your website is user-friendly, meets Google’s guidelines and that you can actually be found online. SEO makes up a large part of any online marketing campaign and you would certainly do well to consult with a digital agency that could perform an SEO audit and put together recommendations for your business.

This is purely a snapshot of what marketing looks like in 2018 and it is only going to keep evolving. Before you fall even further behind the competition, make sure that your business is competing on the right stage.

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